San Francisco

SEO for Personal Injury Lawyers In San Francisco

If you’re in San Francisco then you no doubt have to check out the Golden Gate Bridge and Fisherman’s Wharf, just make sure you hit one of the many local seafood restaurants for some crab bisque. Not to mention, it’s not too far from Napa.

On top of that, San Francisco is one of the largest markets in the country. Hard to not get excited about that if you are running a personal injury law firm in San Francisco or California.

I want to show you what actually is possible with a great SEO strategy and campaign so that you can make an informed decision on whether or not search engine optimization is a good fit for your law firm.

Keep in mind, even though San Francisco is competitive, there’s definitely room for competition.

We’re going to show you how vital to your success SEO for personal injury lawyers in San Francisco actually is.

On to the data.

Personal Injury SEO Meets Big Data

You may be quite surprised to learn that the San Francisco market is wide open for the taking. Of all the firms competing for the top spots, only a few are San Francisco only firms. 

This means that competitors from around the state of California are creeping in. Some from Los Angeles that also compete here but we won’t list those firms, please check out our research on the state of the Los Angeles personal injury SEO market.

Besides Los Angeles, there’s lots of competition coming from the surrounding cities including San Jose, Oakland and Alameda among others.

These firms are encroaching on your territory. Don’t let them take your stake.

We’re going to show you what’s possible with SEO, we’re going to show you how many leads your competition is getting.

We will break down the top competitors for you.

Law Firm SEO Expert

Chris Walker, Founder

Law Firm SEO Expert

While being a firm in San Francisco might mean you have to bring a different strategy to the plate in order to land more cases, it can be done as you will see.

The larger the population the more likely there are cases created every single day. You need a firm that understands how to use big data to your advantage.

That’s the difference with us. We use real data from internet service providers to see exactly what consumers are searching for. We know what a market is like before we get into it and that’s super important in deciding a comprehensive SEO strategy.

We will help you with the right SEO strategy for your firm so that you can land your share of the case leads coming out of San Francisco.

We sincerely hope that you get lots of value from this research and that if anything it helps you to make an informed decision about hiring an SEO firm.

Let’s get into the data.

SEO for Personal Injury Lawyers in San FranciscoWalkup, Melodia, Kelly & SchoenbergerDolan Law FirmSally Morin Personal Injury LawyersCallaway & WolfMary Alexander & Associates

Walkup, Melodia, Kelly & Schoenberger

Walkup, Melodia, Kelly & Schoenberger

Walkup, Melodia, Kelly & Schoenberger

650 California St

San Francisco, CA 94108


phone:  (415) 981-7210

Not only is this firm one of the oldest firms in California, they are the most established in San Francisco with more than six decades of results under their belts. With more than 20 attorneys on staff they definitely have the staff numbers to bring the heat to opposing counsel. 

If you look at their case results page you will see that they’ve landed some large wins for their clients. With a nice looking website they are probably converting case leads at a decent rate.

Assuming a mid-tier conversion rate they are looking at 10 leads per day. This would probably be the case if the traffic value were a higher number. I would assume more along the lines of a bottom-tier conversion rate or lower considering the low traffic value.

This would put them at five or fewer leads per day from their SEO campaign. This is something that all personal injury law firms should be aware of. Many law firm marketing companies will target low converting terms for the sake of driving up traffic and analytics numbers. Analytics mean nothing, conversions mean everything.

People always seemed to be impressed by big analytics spikes, not me though. I know that this is easy to do. What’s hard to do is target keywords that have a high propensity for conversion.

This is what separates mediocre law firm marketing companies from stellar law firm SEO providers. This is exactly why we specialize in SEO for San Francisco personal injury law firms.

Your search engine optimization strategy is key here. While your traffic numbers may be up and you may be ranking for some fairly difficult keywords in your city on page one, it’s a far cry from being in the top three. It’s important to pay close attention to your conversion rates because that will tell you everything you need to know about your SEO strategy from the start.

If you hire someone that specializes in SEO they would give you this information from the start.

Walkup, Melodia, Kelly & Schoenberger SEO

Dolan Law Firm

Dolan Law Firm

Dolan Law Firm

1438 Market St

San Francisco, CA 94102  


phone:  (415) 421-2800

With sixteen attorneys on staff the Dolan Law Firm is driving some business through the doors. With offices in San Francisco, Oakland and Los Angeles, they are driving traffic from several different cities in California.

Again this is another case of lots of ranking keywords and probably some good looking analytics screenshots. The real question is whether or not this is translating to new case leads? In this case it looks to be because they are ranking higher for some keywords with high conversion rate potential.

This is a bit different than the Walkup, Melodia, Kelly & Schoenberger law firm above as this firm is ranking much better for high conversion rate terms. This is all just conjecture at this point but I suspect I’m on the right track. Both of these firms could use some help in making their SEO campaigns more effective.

If this firm is converting at a bottom-tier rate then they are driving around four new case leads per day. That’s decent but I feel like a law firm of this size needs more. 

I did notice that they are driving search volume for their brand so they do have brand recognition in San Francisco, to the tune of 800 searches per month. That brand recognition can definitely help drive new case leads.

Dolan Law Firm SEO

Sally Morin Personal Injury Lawyers

Sally Morin Personal Injury Lawyers

Sally Morin Personal Injury Lawyers

25 Taylor St

San Francisco, CA 94102  


phone:  (415) 413-0033

What I do notice about the San Francisco market is that it seems a lot smaller than other markets of its size across the country. Typically we’re talking about firms that are driving a much larger volume of traffic at this point in our SEO review but nonetheless, Sally Morin Personal Injury Lawyers are on the list.

With just over 750 organic visits per month if they are converting at the bottom-tier rate then you can assume they are driving around 15 leads per month from their SEO campaign. I’m thinking that Sally is one of four attorneys at the firm, at least that’s the feel I get from the header image on the home page.

They actually do a fairly decent job of structuring the website itself in certain instances while ignoring best practices in others. One of the biggest concerns is lack of incoming links to the site. Considering they have the structure taken care of this would be super easy and painless to implement.

The increase in leads would no doubt be substantial. Once they fix some of the content issues and implement a solid link building strategy they would no doubt be able to take advantage of the current personal injury climate in San Francisco. 

The competition is weak at best, one of the weakest out of all markets across the country considering the population there. It’s time to step up and start driving new case leads. Will Sally and her team be the firm that puts the stop to outside firms taking her share of the leads in San Francisco?

Sally Morin Personal Injury Lawyers SEO

Callaway & Wolf

Callaway & Wolf

Callaway & Wolf

150 Post St #600

San Francisco, CA 94108  


phone:  (415) 541-0300

With just under 700 organic visits per month, Callaway & Wolf is still a competitor in the very weak San Francisco market. Focusing both on personal injury and medical malpractice, they have two attorneys on staff to handle your case. 

Personally, I would like to see more information on the website about past cases along with information about the team that helps the two attorneys manage the cases. This is the stuff that’s sometimes overlooked but is important for the consumer.

With only 100 referring domains, this is something that dreams are made of in the SEO industry. Meaning that if a website can actually come close to competing for traffic in what should be a competitive market with only 100 referring domains, that’s rare today.

The one thing that stands out to me about the website is the complete lack of proper internal linking. This is so common in the law field and it’s something that needs some attention.

If your SEO company creates a page it must be with a purpose in mind, not just to create a page. This is a prime example of an SEO firm that has no clue what they are doing. I don’t mind calling them out on it. Unfortunately this is all too common across the SEO space. Our guess is that 1% of providers might actually and truly be great at SEO, probably less.

Callaway & Wolf SEO

Mary Alexander & Associates

Mary Alexander & Associates

Mary Alexander & Associates

44 Montgomery St Suite 1303

San Francisco, CA 94104  


phone:  (415) 433-4440

Another competitor in the San Francisco market that could really benefit from anything better than their current SEO strategy.  Their on-site SEO is decent and their site isn’t bad either but the sheer lack of high quality links pointing to the website is the silent killer of anything they were attempting to accomplish.

This is what drives me crazy about law firm marketing companies. They will oftentimes sell a website and some content to a law firm and not impress upon them the importance of a high quality link building campaign.

If you look at their success record page you will clearly see that Mary Alexander & Associates has won some large victories for their clients. One of the few firms I’ve seen tout using technology in the courtroom, I think it definitely gives them an advantage in closing case leads.

This is a firm that makes you feel comfortable giving them a call. This is a firm that needs a better SEO strategy so that they can capitalize off of an increased share in the the number of case leads there are in the San Francisco area.

Mary Alexander & Associates SEO

SEO For Personal Injury Lawyers In San Francisco California

We offer full and exclusive SEO campaign management services for select personal injury attorneys and currently have an opening in San Francisco California. We price our services on a monthly basis. If you’re interested in learning more about the local San Francisco market please call us today at 800-405-0060.

Law Firm SEO Professional