SEO for Personal Injury Lawyers in Tampa

Besides being known for fantastic weather, Tampa residents enjoy access to Ybor City and its famous occupant, the state’s oldest Spanish eatery, Columbia Restaurant. Ybor City just so happens to be responsible for Tampa’s moniker, Cigar City.

Not to mention there are great attractions like Bush Gardens, the Museum of Science and Industry as well as the Florida Aquarium to visit. 

If you’re a fan of weather that’s warm but has never seen 100 degrees then Tampa is your spot. Not only that it’s one of the largest markets in the United States.

When you want to expand your personal injury law firm weather may just be an important statistic. If you’re already established in Florida then it makes the decision even more palatable.

We want to give you valuable information that can positively impact your business. Most firms don’t realize just how much of an impact SEO for personal injury lawyers in Tampa can have on your firm.

We’re here to inform you and help you make those important decisions.

Personal Injury SEO Meets Big Data

When it comes to your personal injury law firm making informed decisions we’ve got your back. As one of the top markets in the country we just had to include Tampa in our personal injury lawyer SEO market research study.

As a competitive city you have to understand that there is still plenty of room for a firm to come in and not only establish themselves but there’s an opportunity to dominate. With larger sites dominating the space, this means there are some serious gaps.

If your law firm is considering an organic SEO campaign in the Tampa area just know that establishing your firm here is not out of reach by any means. 

In order for you to understand just how “in reach” this market is we’re breaking down some of the more well known SEO campaigns currently running in the area.

This includes five firms with well established law firms, predominately operating in the Tampa area. 

Chris Walker, Founder

Law Firm SEO Expert

You’re going to see the real numbers and we’re not holding anything back. We are using the same big data tools we use to create campaigns to break down the Tampa market.

We’re going to show you what kind of numbers these firms may be generating and we’re going to back it with real data.

If you’re established in Tampa or if you’re looking to break into the Tampa bay market then it’s great to know that there’s plenty of room for you to do so. The only problem to deal with is larger non-lawyer websites as well as some local to Florida competition with offices all across the state.

Let’s get into the data so that you can see what’s really happening behind the scenes.

SEO for Personal Injury Lawyers in TampaJack Bernstein, Injury AttorneysCatania and Catania, PAAbrahamson & UiterwykKinney, Fernandez & BoireHancock Injury Attorneys

Jack Bernstein, Injury Attorneys

Jack Bernstein, Injury Attorneys

4350 West Cypress St., Suite 250

Tampa, FL  33607

website:  https://bernsteininjurylaw.com/

phone:  (813) 333-6666

Don’t let the high traffic numbers on this one fool you. If you take a closer look you can see that the traffic value is very low considering the number of visits the tool is estimating per month.

After a quick analysis we notice that most of the terms are coming from a page about Florida car seat laws. Now I personally can’t imagine this drives much if any business at all but it is driving traffic. This is what you get with most SEO companies, unfortunately.

You can also see that the number of referring domains here is very low, just over 50. You really need at least 100 referring domains to make much of anything happen in any kind of competitive market. Oftentimes you need double or triple that number to really compete and earn the highest converting consumer traffic.

Digging even further we notice that the car seat post itself accounts for $3.3K of the total traffic value of the $9.6K. That’s more than a third of the total traffic value.

Basically their SEO campaign isn’t worth squat other than the on-page content that has been built. They haven’t even organized or structured the content properly to make best use of what they do have.

This is a great example of how website designers or a newbie SEO firm sells SEO. It’s not doing the client any good whatsoever and it works to give the industry a bad name. This is why you hear people say they tried SEO and it didn’t work.

I don’t even want to try to guesstimate conversions here because any number I give you would most likely be more than actual or just not even close. I guarantee you that if you try SEO with Advocate SEO you will be pleasantly surprised not only with our knowledge of the algorithm but our process and the results. Together we can change the industry one law firm at a time.

Catania and Catania, PA

Catania and Catania, PA

101 East Kennedy Boulevard, #2400

Tampa, FL 33602  

website:  https://www.cataniaandcatania.com/

phone:  (813) 222-8545

The first thing that stands out to me here is what looks to be a case of relatively thin content plus a lack of an internal linking structure. If you think this doesn’t impact SEO success then you are wrong.

This is the first step in any SEO campaign. You want to make sure that you’re providing the content that the user would want to see and you want to make sure that it’s the best and most well researched content available. If it’s not then your internal structure is no doubt weak at best. This along with broken images is a clear sign that their SEO campaign is a second thought.

It’s unfortunate because they are in a good position to make an impact in their community and for their firm. Assuming their traffic numbers are fairly high quality traffic they might be doing okay from a leads perspective.

If they are generating 1500 organic visits per month while converting at a low-tier rate we can assume that they are generating around one lead per day from their organic search traffic. If their firm conversion rate is decent then they are bringing on somewhere in the neighborhood of 12 new cases per month from SEO.

Their off-page SEO is decent although not fantastic. There are a few fairly well built incoming links to the site and let’s not get sideways here, this is where they are getting their ranking power.  

These guys are in a great spot to really ramp up their SEO efforts. If they were to focus on providing better content as well as focus on site organization they would be able to move up in the SERPS past the big sites that seem to be dominating in the Tampa Bay region.

With some increased focus on technical SEO strategy this firm could be dominating the SERPS in Tampa and beyond. What a great time it is to be running a personal injury law firm in Tampa Bay.

Abrahamson & Uiterwyk

Abrahamson & Uiterwyk

900 W Platt St, #100

Tampa, FL 33606  

website:  https://www.theinjurylawyers.com/

phone:  (813) 223-5295

Another law firm website with a bit of a weak strategy with their on-page content and structure. This is common across the personal injury law space so don’t be discouraged. In order to win in the personal injury space there is a clearly defined path but most fail to hire the right SEO that would be qualified to help them follow that path.

They need to go deeper with their content in order to win here. With more than 400 referring domains this should be fairly easy to accomplish so that’s what we will look at now.

This is interesting because with this many referring domains you would expect to see some high quality links but in this case we don’t. We see lots of sub-par links pointing to the site which is one of the main reasons for the high referring domains yet not so great rankings.

This is also a sign that you’ve hired an SEO company that’s throwing things at the wall to see if they will stick. This is not ideal because the stuff they are throwing at the wall right now is never going to stick, there’s your public service announcement. I’m not complaining about one strategy versus another I’m talking about strategies that will never work no matter how much you turn up the volume.

This is a common problem across the board with SEO providers and it’s a strategy that will not get you the rankings you’re looking for in the short or the long term. This is a situation where a firm can come in and apply a solid SEO strategy and turn things around virtually overnight. 

My suggestion would be to focus on Tampa first and forget the rest of the cities you’re trying to rank for. It’s hard to prove your need to expand unless you’re able to dominate in one city first. 

If they are converting at a mid-tier rate we assume they are driving nearly two leads per day through their organic traffic campaign. This is a number that could easily be tripled if they brought in a more effective long-term SEO strategy.

Kinney, Fernandez & Boire

Kinney, Fernandez & Boire

3128 W. Kennedy Blvd.

Tampa, FL 33609

website:  https://kfblaw.com/

phone:  (813) 875-5445

It seems that even though they don’t have a ton of organic traffic coming in they do have a better grasp on internal website structure than most. It’s time to move on to the off-page SEO.

At first glance you see a solid number of referring domains but when we start to dig into the quality of the domains themselves we can see that most of their links are coming from a weak network of referring domains. This means that they aren’t likely to provide much in the way of ranking help. 

This means that a majority of the websites linking to them are not likely to be trusted by Google. Understanding this aspect of SEO takes extremely deep knowledge of how the algorithm processes websites and is known to very few in the industry. 

This is why hiring the best law firm SEO provider is absolutely vital to your success in SEO. There is a proprietary processes we use to vet each and every website we reach out to in order to make sure your website will reap the rewards of effective off-page SEO. Without this in place you end up with a lot of wasted effort.

Unfortunately this is more common than not in the law firm SEO space. If this firm were to focus on reaching out to higher quality publications and tackle some on-page issues they would easily be able to 4 or 5X the number of leads they are currently getting through their website with relative ease.

If they are converting at a bottom tier rate then we can assume they driving somewhere in the neighborhood of 18 leads per month through organic search. That’s assuming the current organic traffic value is high which it does look to be.

Hancock Injury Attorneys

Hancock Injury Attorneys

2805 W Busch Blvd., Suite 201

Tampa, Florida 33618  

website:  https://www.lawhancock.com/

phone:  (813) 915-1110

What’s amusing to me is that when looking through the backlinks of this website someone that worked with the firm talked in SEO circles about high quality backlinks. It’s funny because they have very few and the links they do have don’t look to be high quality.

The lack of high quality links is why they are only getting just over 600 visitors per month to the site. And the weakness in the Tampa Bay market is the only reason we’re covering a firm like this.

Their weak backlink profile along with their weak on-page strategy is leading them to ultimately having a website with very few trusted pages. Google wants to see trusted content more than anything today and the lack of this trusted content means that your SEO campaign will ultimately be a wash; regardless of the number of backlinks you build.

What stands out to me is it looks as if the Hancock Injury Attorneys and most importantly Mike himself really cares about his clients and his cases he takes on. That speaks volumes to me and I’m sure it does as well to the visitors that land on the website. It might have something to do with that really well done Crisp video. 

Either way there are lots of improvements that need to be made with this website both on and off-site. With these in place this firm could be driving a substantial number of new case leads on a monthly basis.

Assuming they are converting at the mid tier, the organic traffic they are getting is probably netting them somewhere in the neighborhood of just under a lead per day. If their firm conversion rate is strong that’s a dozen new cases or so per month on the books.

This is a great example of where the right SEO strategy could help a firm grow by leaps and bounds.