On-page SEO is more vital to your SEO campaign today than it ever has been before. Google has upgraded their on-page game to another level and so should you.
We will discuss the many aspects of on-page SEO and what really matters when it comes to rankings. Some of these very important SEO factors include user experience, website structure, branding, competition level, authoritative content, supplementary content and more.
It's important to make your content actionable for those that visit your website. If you can create content that speaks to your visitor then you’re going to win the on-page SEO game. While creating content for the search engines is what we’re talking about, you really need to think about how to flip this concept and understand creating content from the user’s perspective will always give you the win. The truth of the matter is if we give them what they want the rest of the process will be that much easier.
Does your website have a sufficient amount of content to compete in your niche? Today's Google is looking to make sure that your site is on par with the top in your industry. Your rankings depend on your content today more than ever. If you're going to compete with the best in your industry you need to be the best in your industry. Create lots of highly relevant niche content to power your site up the SERPS.
When it comes to rankings, one of the biggest impacts on your website rankings is having proper structure. If you can build a proper structure from the start you'll be much better off in the long run. The goal of this process is to create the transference of authority, relevance & trust or ART for short, that will help drive your rankings. Our goal is to show you how to build and transfer authority, relevance and trust effectively so that you can win the SERPS.
There are lots of different opinions on this but I can tell you one thing from my experience. If you want to attract and retain users, creating great content is part of the game. You're running a real business so attracting and retaining users makes a lot of sense in the long run. Making your content evergreen should be a goal. You want something that sticks and provides value for years to come. This is how you win in the rankings game.
Here’s something a lot of people still don’t understand about Google. They’re relating your content to your brand. This is Entity Analysis. Once Google decides to trust your brand you’re on the right path. And it will make a difference for your rankings. The simple lesson is not to underestimate the importance and value of a brand in SEO. Solidifying your brand in Google can be quite powerful.
There are several on-page factors that you can easily take advantage of in order to increase your rankings. Considering you have complete control over these, it’s probably best to take advantage where you can. Tending to these factors will not only help your rankings but they are also generally a sign of a well organized webpage that adds value for the user. The best part is, quality code and pages that are well organized is oftentimes the easiest way to appease Google.
Are there things your visitors should be aware of or content that they would find valuable? Give the user supplementary content that backs up the information on your web page. This also happens to tie into our lesson about Spiking the SERPS. How Many Supporting pages does your main keyword page have and even more importantly, how many does your competition have?
There are some aspects of SEO that can get a bit technical and believe me these special technical SEO intricacies can have huge impacts on your rankings. They are something to pay special attention to. We're going to cover some hard hitting stuff. This includes outbound links, the very powerful strategic internal linking, thin content, duplicate content, page cannibalization, website speed, crawl errors and user experience. Make sure these are in line.
Your website size and authority play a large role in your rankings. This is why pages from larger websites seem to do better in the SERPS overall. It’s not always so cut and dry but this is a general rule of thumb. Be prepared if you want to rank highly for competitive keywords. We will show you how your overall website authority and trust can impact your website's ability to rank.
Your Course Instructor
More than a decade and a half of SEO research and analysis around Google's machine learning algorithm. Focused on hyper-effective strategies to create powerful SEO campaigns.
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