Module 3: Off-Page SEO

Your Off-page SEO is the lifeblood of your organic search engine optimization campaign. This is where the winners are quickly separated from the losers. For more competitive niches this is by far the most difficult part of SEO, being that it is the most time intensive overall. Off-page SEO is time intensive so you must make sure that you're every move is going to move your site in the SERPS. Here we will save you tons of lost time and money.

Link Analysis

Link Analysis

In this lesson you will learn everything you need to know and understand in order for you to make your link building the most powerful it can be. Starting out with this information makes your campaign that much more powerful! When it comes to links it’s not a one size fits all game. Ideally, you want all types of links pointed to your website, this is seen as natural and the way things happen in the real world. Learn what the best links are for ranking your website so that you can easily dominate the competition.

Publisher Metrics

Publisher Metrics

When performing outreach you should always be looking to get links from websites that are going to help move your rankings forward. There are several metrics you should look for specific to the publisher’s website itself. Your goal should be to create trust for your website and by showing these relationships to Google which will then ultimately pass that authority to your website. Your goal should be to get placement on websites that exude quality and trust so that your placement will move your rankings in a positive direction.

How To Link

How To Link

Google is trying to mimic this natural linking behavior and they’ve gotten much closer to being able to rank websites based on natural link profiles. They’re also getting much closer to being able to ignore links that are unnatural. Fact is you have to appease the search engines if you want your website to rank, so there’s zero reason to fight it. Having access to and understanding information on the way Google understands linking in a machine learning environment allows us to plan our linking strategy for long term effectiveness.

Content And User Experience

Content And User Experience

An important part of content marketing is user experience. It's important for you to understand how user experience has an impact on content and ultimately your rankings. User experience is more important to your rankings than ever before. The name they’ve given it is Rank Brain and it’s powered by the extent of Google’s Artificial Intelligence capabilities and is compiling data at record speeds. You need to understand how to appease Rank Brain.

Entity Establishment

Entity Establishment

Establishing your entity is important in today’s SEO because Google is going to use this to classify your website content and pair it with your brand. So, building your brand is important. Building your brand also means linking with your brand name and from your branded social media pages. It's a foreign concept to those that have been overly concerned with keyword rich anchor text for way too long. Work hard to establish your brand/entity and you will be rewarded.

Impact Link Building

Impact Link Building

Link building is one of the easiest ways to blow through a budget in no time flat and not get any results. This tutorial will help you avoid the waste and get the rankings that you deserve. This is one of the most important topics we will cover because off-page SEO will make up the majority of your SEO campaign especially if there's any competition whatsoever. This effort is even more lopsided if you’re competing in a hyper-competitive niche.

Tactical SEO

Tactical SEO

All links are not created equal. This is an important little note, especially for those in highly competitive niches. Google is looking for trusted links from trusted websites, they're a lot pickier about the links they're counting today. Having a link from a powerful website isn’t enough anymore, you have to make sure that Google recognizes the page that link is on. Google is considering relevance from both an on-site and off-site perspective. Understanding this will help you win in the SERPS.

Edge Link Building

Edge Link Building

We’re going to push the envelope a bit here or at least show you how to push the envelope with Edge link building or competitive link building. In marketing it’s important to understand just how powerful your top competitors are. SEO is no exception to this rule. You need to understand what types of links to look for when analyzing your competitor’s link profiles. We’re going to go over several different types of links that seem to really move the needle in SEO campaigns.

Completion Time

Step 1

1 hr 2 min

Difficulty

Step 2

Intermediate

Your Course Instructor

Chris Walker

Chris Walker

More than a decade and a half of SEO research and analysis around Google's machine learning algorithm. Focused on hyper-effective strategies to create powerful SEO campaigns.

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