Module 1: Keyword Research

If you're looking to get the most results in the least amount of time possible then keyword research is going to be an important lesson. Even if you're an experienced SEO I highly recommend going through this lesson in its entirety.

Learn how to ensure that your keywords make sense from a business standpoint. Learn how to choose your keywords, what tools we use and why, how to understand user intent and why it matters. Go through valuable live keyword research training and learn how to effectively measure R.O.I. on a potential SEO campaign.

Keyword Tools

Keyword Tools

In this lesson you will learn about how your choice of keyword tools is just as important as your choice of keywords. We will show you the two tools we rely on to get the most results possible from our SEO campaigns. Here we explain why we use these tools and detail just how important having the right data is in SEO. We show you how to win with increased keyword accuracy forecasting and give you insight into how you can get a leg up on your competition using the right tool.

Choosing Keywords

Choosing Keywords

Here we will discuss user intent and help hone your ability to grasp the overall concept. I’m going to walk you through just how large of an impact user intent is going to have on your SEO efforts. We show you how to break down your keywords into four different yet very relatable groups. Also, we show you how to visualize your traffic based on intent so that you can more easily perform keyword research that will be more profitable for you in the end.

Research In Action

Research In Action

It's hard to truly understand just how important your keyword research is to your campaign until you see it in action. Here we show you just how important it is when it comes to ranking your website for your main keywords. We're going to show you how to speed up the process so that you're super efficient. And we will show you how to use this information to your advantage so that you have the necessary information to win out against the top competitors in your niche.

R.O.I. On SEO

R.O.I. On SEO

We're going to show you how to measure your potential R.O.I. on SEO before you even get a campaign started. This information can save you a ton of wasted effort. On top of being saved from misdirection, this information can save you a ton of money in the process. Learn how to assign value to your keywords and what that can mean to your bottom line. Our goal is to help you save potential waste and give you a leg up against the competition.

Completion Time

Step 1

36 min 28 sec

Difficulty

Step 2

Intermediate

Your Course Instructor

Chris Walker

Chris Walker

More than a decade and a half of SEO research and analysis around Google's machine learning algorithm. Focused on hyper-effective strategies to create powerful SEO campaigns.

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