Besides being known for great tap water of all things, New York City is home to many great attractions including the Statue of Liberty, Times Square, Central Park, Fifth Avenue, Wall Street, Guggenheim Museum, Ellis Island, the Flatiron Building and many more.
If you are running a personal injury firm in NYC then welcome to the website. I'm glad you've found us and I hope you find thing information education and useful.
We're going to share in depth research with you on the personal injury law market in New York City and show you exactly how powerful SEO for personal injury law firms in NYC can truly be.
We hope you enjoy the research we've put together for you...
If you're looking at implementing a search engine optimization campaign then you're surely going to want to know just how much of an impact it can have on your law firm.
Fact is, New York City is a great place to live and a great market to operate a personal injury law firm in. There is plenty of competition but there's also plenty of opportunity.
So you probably want to know just how effective an organic SEO campaign can be, right? Well, you've come to the right place.
We want to give you a solid idea of just how profitable SEO is for your competition in the city of New York.
We're going to break down the data, gathered from internet service providers, compiled and broken down by us for your benefit. This is the ultimate edge if you're looking to compete and win in New York City.
Using data from five of the more competitive firms in the New York City area we will break down what they are doing well and what they could be doing better. This will help you understand the level of competition like never before.
Chris Walker, Founder
Law Firm SEO Expert
This is the same information we use to base our organic search engine optimization strategy and campaigns on. Talk about getting an advantage so that you have an edge.
We're going to show you what it takes to win in a city like New York.
The good thing is that there's still room for competition. Even though NYC is the largest city in the United States, the personal injury law firms still don't dominate like they should.
We are glad you found us and we hope you enjoy our research on your local market.
Coming in at first place with one of the longest firm names in all of law, here comes Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf. Not to mention they are winning the traffic numbers and traffic value game in NYC.
Seriously we almost had to create a new page just to fit the name here. And who would ever remember that? Branding expert maybe? Just side conversation...
As far as the SEO goes it seems like they are driving a decent number of visits per month, just over six thousand. With the traffic value approaching nearly $370K per month you can assume the traffic is fairly high quality.
What's eye opening is that their internal linking structure is weak at best. With a little TLC this firm could doing much better in the SERPS. They do have more than 300 referring domains but their backlink profile isn't that strong other than having a handful of links from some strong NY based websites.
They could really use a strong backlink campaign to strengthen the entire site. This would make them much more dominate for their niche and if they were to combine these efforts with a more strategic on-page SEO campaign they would easily be able to outshine sites like SuperLaywers, Expertise and FindLaw.
Even if they are only converting at a mid-tier rate you can assume their SEO campaign is driving well over 200 leads per month, just from organic search. If their firm conversion rate is decent you can easily assume they are bringing in more than 100 new cases per month.
You would think a city like New York would be much more competitive than this but you would be wrong. Anytime we look at a market where the larger sites like SuperLawyers are outranking the main law firms we know instantly that there's room for improvement. Not to mention, when both your on-site and off-site SEO game are not as strong as they could be, it's a sign that the market is ripe for the taking.
Analyzing the SEO results it seems that the Perecman Firm is focused on workers' comp, construction accidents, slip and fall accidents and civil rights. That's what they seem to be ranking for at least.
A lot of the other traffic seems like it could be of lesser quality. This is a common tactic used by SEO companies to try and fluff the numbers; I call it fluffing the analytics. It's poor SEO and it shouldn't be practiced but the problem is that when they show you the analytics numbers they look good.
The big problem is that these marketing tactics don't do anyone any good. Driving traffic by ranking for keywords that aren't likely to convert into leads is just bad practice. This is the kind of stuff that really frustrates me as an SEO professional.
If they can't afford to pay for a decent SEO campaign or don't want to then that's a different story but I doubt this highly considering I've seen their results page and I'm familiar with the average contingency fees across the industry.
My position is that they could be doing much better in the SERPS. While they are ranking for some decent terms they aren't really doing that well for the most competitive terms, the terms that are most likely to drive leads at higher volume.
I would be curious how well the traffic is converting into leads. If they are converting at a mid-tier rate then they should be getting more than 200 leads per month from their website. If they aren't getting more than 200 leads per month then it's time to call another SEO firm because these are standard conversion rates and it just means that the traffic isn't well targeted. Situations like this are a direct outcome of a lack of sophisticated SEO strategy.
Another winner for long names in NYC is Pasternack Tilker Ziegler Walsh Stanton & Romano, LLP just without all the commas. Besides having another long law firm name on the list we have a law firm that specializes in workers' compensation and they seem to target it quite well.
With right at 4700 visits per month to the website you can assume that they are driving the leads. How many are they driving? If they are converting at a mid-tier rate compared to other law firms then you can assume they are driving nearly 200 new case leads per month.
If their firm conversion rate is decent then they are adding close to 100 new cases per month to the books. This is the reason that you will hear many attorneys say that the right SEO firm was one of the best business decisions they have ever made, often the best decision.
I can comment on their content strategy and say that's it's so much more thought out than the previous firm that there's no comparison. That makes me happy to see although their internal linking isn't as tight as it could be. The rankings are likely attributable to nothing other than their depth of content on the website.
If you look at the number of referring domains it's just over 200 which a reputable SEO firm could help you create in a month if you had the budget. Not to mention, most of the links aren't what we or Google would consider high quality backlinks nor are they focused on high quality internal pages. This is weak point for this and most law firms.
The point being is that the competition in NYC just isn't as tough as you would think it should be. If a new firm were to setup shop with a decent budget you could control the entire NYC market within short order.
One thing I immediately notice about the off-page SEO campaign of the Raphaelson & Levine Law Firm is the lack of high quality incoming backlinks. This is unfortunately all too common across the SEO space and it's something that really gets us fired up when we see it.
These pages are clearly created to manipulate rankings and by doing so they are actually making each and every link much less effective. Have your SEO company explain that one to you because my guess is they won't want to touch it with a ten foot pole because most likely they have no clue what they are doing.
Not only is this an issue but when we analyze the internal linking structure we clearly notice that a novice is in charge. There's no rhyme or reason to it and there's a lack of structure as well as intent. This is an example of someone managing your campaign that probably doesn't have a ton of experience or has been locked in a cage somewhere for the last couple of years while SEO has been constantly changing.
Let's not even get into the antiquated off-page strategy that has related blogs linking to the website in the sidebar. That's fine if the site were ranking for anything but it's not so it's just another weak backlink at best. It takes hard work to make a site rank and just because it's a live and relevant site doesn't mean it's a good backlink.
All I'm saying is that the SEO firm running this campaign is kind of on track but kind of doesn't do much for a firm that's looking to dominate it's space.
This is probably why they have over 300 referring domains and only a traffic value of $40K per month. For those of you keeping track that's about 10% of what the first firm on this list is generating per month.
As we dig even deeper the traffic is pretty weak at best with the site ranking for terms that aren't likely to convert. It's almost as if I've seen this SEO strategy play out before, under the name of larger law firm marketing companies. Except this one has a twist, backlinks that aren't great. Even the design resembles some I've seen elsewhere.
If they were converting at a mid-tier rate then they would be driving just over 150 new case leads per month from their organic search engine optimization campaign. Do you think given this that this firm is pulling those kinds of number?
It's prime time that law firms understand what's happening behind the scenes. That's where we come in.
It seems that the focus on Hach & Rose is construction accidents and being Union friendly. In New York City Unions are huge and I can imagine a position like this can set your firm up for success.
Other than this it doesn't look as if their traffic is highly targeted so I would doubt their SEO campaign is earning them a ton of business. If the traffic were highly targeted and high converting they would be realizing more than eighty new case leads per month from their organic search efforts. My guess it's a lot less than this.
Not only is this an issue but their internal linking structure isn't ideal. This causes ranking issues long term.
Holy smokes, the off-page SEO campaign is abysmal. It's almost like we've stepped back in time and called SEO from ten years ago. The backlinks they do have are very very weak.
A combination of weak SEO strategy and weak backlinks are a combination for poor performance. Nobody cares that your website ranks for terms that will never convert into new case leads.
The only thing that matters in SEO is that your firm ranks for highly competitive terms that are likely to convert into new case leads. This is severely lacking here.
If you're a personal injury lawyer in NYC the great news is that this market is wide open for the taking. It's almost unbelievable really.
We offer full and exclusive SEO campaign management services for select personal injury attorneys and currently have an opening in New York City. We price our services on a monthly basis. If you're interested in learning more about the local New York City market please call us today at 800-405-0060.
Have you ever wondered what SEO can do for your New York City based personal injury law firm? We've put together some numbers that might surprise you.
Service Type: SEO for Personal Injury Lawyers in New York City